Crayola Theory is a new project in collaboration with Dawn Kim. This series is a visual translation of Crayola’s crayon titles using the physical objects and the official hex color codes.
Dawn Kim is an art director based in Brooklyn, New York. She’s also a great writer, comedian, dancer, and all around true artist whether she likes to admit it or not (she doesn’t). She always has some sort of personal project she’s working on and I was lucky enough to work with her on this Crayola Theory project. Please check her out because she is the real deal. If I had a yearbook for my life, I would vote for her to “most likely succeed.”